Advanced Concept Demonstrator (ACD)

The ACD is a tool used for concept exploration, storytelling, and data visualization.

ACD was designed, built, and installed for the Office of the Under Secretary of Defense for Research and Engineering  (OUSD R&E), Critical Technologies Office, using the Center’s User Interface Prototyping Tool (UIPT), which is built on the Unity game engine development environment creating 4K visualizations.

ACD is a demonstration tool that allows Department of Defense leadership to visualize a range of “4D” warfighting future capabilities, demonstrating the effects of these various new technologies and predicting how they will impact the U.S. and adversary warfighting capabilities and outcomes.

We use a rigorous design and engineering process supported by human factors methodology.

Each demonstration begins with a storyboard and visual references, given to our team by experts who want to tell their stories.

Our designers conduct additional research and analysis, and combine that with the background information given to create storyboards and wireframes.

These are reviewed by the experts before being handed to the developers to bring the story to life under a unified user interface and experience.